UV Bora Jig

(11 reviews)
Current Stock:

UV Bora Jig

- A Compact Lure for all Types of Bottom-Dwelling Fish -

The Pitbull Tackle Bora Jig is our best-selling jig and offers an enticing lure in a compact profile. This lure instantly proved itself to be one of the most effective lures Pitbull Tackle has to offer throughout the entire lineup. The design of the Bora allows for a streamlined profile which allows the bait to fall and dart through the water quickly. The profile of the bait is such that it appears to be a large and enticing meal for a hungry fish yet the hoochie and assist hooks allow the bait to collapse and move around which results in a higher hookup ratio and more bites. This jig is an excellent choice for rockfish, ling cod, halibut, and more!

The Pitbull Tackle Bora Jig is constructed with our exclusive 6X GLOW paint which has proven to be the strongest on the market. Next we added UV paint to the lead jig in multiple colors. The combination of the Glow-in-the-Dark and UV paints gives the Bora Jig the highest visibility underwater to hungry fish. To learn more about UV-Enhancement click here. Simple as it may seem, the design of the head was carefully thought out as to be perfectly compact and hydrodynamic to make it an easy-fishing bait for any angler. The business end of the jig is a small UV-enhanced hoochie complimented by two super strong black-nickle assist hooks. The small hoochie is the real key of this bait as it offers a small, easy baitfish profile to hungry fish in places where a lure this small is typically not seen. A small Glow-in-the-Dark bead is used inside the nose of the hoochie to both keep the plastic in place as well as offer an additional attractant to nearby fish. The dual assist hooks, widely popular among anglers when fishing dense structure such as shipwrecks and reefs, are connected to the hoochie and offer improved performance when trying to avoid snags. Overall the Pitbull Tackle Bora Jig is a deadly-effective lure in a compact package offering any angler a new and exciting way to catch more fish.

Check out our full selection of Custom Lead Jigs!

How To Fish

Hover Jig: The Pitbull Tackle Bora Jig is an effective lure which can be fished easily at depth due to its streamlined profile but also has a presentation which attracts fish of all sizes. The small hoochie profile offers unmatched realism and action in a small but heavy package and is surprisingly easy to fish. Begin by free-spooling your reel and allowing the jig to fall all the way to the bottom; your line should stop coming out of your spool and the line should be slack. Once the Bora is on the bottom, reel up a few feet; this should only be one to three cranks of the handle. Now the jig is "hovering" just barely off the bottom. Depending on the speed of the drift, a slight jigging action can be used to further bring action to the lure. As the boat drifts along, the jig will be fluttering right above the bottom, right in the strike zone of hungry predators. Pounding the bottom with heavy lead is a quick way to snag lures as well as cause premature paint chipping, especially on heavier baits.

**Remember - Almost every body of water is full of current and water movement. Many anglers feel the need to constantly be moving and adjusting the positioning of their jig and oftentimes their jigging action can be far too aggressive. Slowing down and allowing the jig to work for you can result in less fatigue and oftentimes a more productive day. When underwater, the hoochie will be swinging side to side and the tentacles will be fanned out and pulsating with every movement.

Hybrid Bottomfish Rig: This method is highly popular among bottomfish anglers up and down the coast. Traditionally, 2-hook shrimp fly rigs with heavy lead weights were the go-to lure for rockfish and ling cod, but anglers sought more out of their gear. Many anglers who were frustrated with catching smaller rockfish species began fishing with swimbaits or larger metal jigs, but oftentimes these lures target only large predators such as ling cod and are far less effective on rockfish. The concept of combining the two rigs then began to take shape. Anglers in California who are restricted to a "two hook limit" on their gear began removing their bottom shrimp fly from their rigs and opted to swap out their heavy lead weights with equally heavy bottomfish jigs. This creates a rig which combines the best of both worlds; a jig on the bottom targets the larger predators such as ling cod while a teaser shrimp fly above targets the more abundant rockfish species. The Pitbull Tackle Bora Jig is easily fished underneath a shrimp fly and offers even more fish-catching action to your presentation. Check out our Pitbull Tackle UV 2-Hook Bucktail Bottom Fish Rigs which were designed with a snap swivel on the bottom of the rig to give the user the ultimate confidence and convenience when swapping out different jigs.

WARNING: This product can expose you to chemicals including Di(2-ethylhexyl)phthalate (DHEP) and lead, which are known to the State of California to cause cancer, and birth defects or other reproductive harm. For more information, go to

Pitbull Tackle UV Bora Jig
Sizes: 5 Sizes (4oz - 16oz)
Colors: 5 UV/Glow Colors
Quantity: 1pk


  • 5
    Best Bottom Jig

    Posted by J J on Sep 14th 2023

    Unfortunately I can’t upload pictures but if I could you’d see some quality Rockfish caught outside the San Francisco Gate. Huge Canary and healthy Bocaccios and Lingcods. Great product

  • 5
    Best dam Rockfish Jig

    Posted by SkullandInk on Jun 2nd 2023

    Love fishing these jigs. Absolute Rockfish killer. I even landed a 30lb halibut.

  • 5
    Pitbull Bora Jigs

    Posted by Woody on Apr 25th 2023

    Excellent product. Somewhat pricey for a lure fished over reefs/rocks the action, when clipped to mid lure loop, is outstanding and the quality workmanship is great with excellent hooks/hook lanyards. I keep telling myself I won’t spend the money cuz I hug the bottom and lose tackle, but I love fishing them for lings. Also, attached at that “mid point” allows for some decent “shake loose” ability in it’s action.

  • 5
    UV Bora Jig

    Posted by Conn Cooper on Feb 2nd 2023

    Look great. Purchased small sizes for Black Sea Bass and larger sizes for Tilefish. Can't wait for Spring!

  • 5
    This Bora Jig is a East Coast Sea Bass / Flounder catching machine. We use this as our bottom jig with a teaser 15" above. The Bora was catching two Sea Bass at a time and 3 Flounder in a short time. I got lucky finding this site and would like to ke

    Posted by Ralph Plummer on Jun 10th 2022

    Thanks Pitbull... this is my first product review and it needs to find it's way to our stores on the east coast.

  • 5
    UV Bora Jig 6X

    Posted by James Eckvahl on Apr 3rd 2022

    The UV Bora jig is my favorite rock cod jig. I have caught jumbo Reds and assorted rock cod limits. Today I ordered 2 more in other weights and colors.

  • 5
    A total must have!!!

    Posted by MYREN LEE on Nov 7th 2021

    The Bora jig is a tackle box must have all sizes just recently caught a 15Lb Vermillion rockfish on the Glow Bora simply Amazing

  • 5
    Ripping Lips

    Posted by Ralph Heaney on Nov 3rd 2021

    Great product! Ling Killer!

  • 5
    Incredible Jigs

    Posted by Blake on Oct 7th 2021

    My favorite jig to use for the big fish!